Publishing success is important for scholars and ideally we would like to craft papers that also have the power to influence our discipline. Although we know that there is no single answer on how to achieve this, Fawcett et al. (2014) benchmark best practices in top-tier journals in management, marketing and supply chain journals to give some tips for developing excellent and influential conceptual, qualitative and quantitative articles.
The article can be downloaded here.
Publishing in top journals is difficult. Common challenges undermine authors’ attempts to explain and influence their discipline’s understanding and practice. We identify and describe these roadblocks to publishing success. We also benchmark best practice in management, marketing, and supply chain journals to provide a trail guide for writing – and publishing – influential conceptual, qualitative, and survey research. Given equifinality in research, our trail guide should not be viewed as the only way to craft excellent, influential research. However, if we agree on the basics, we can (1) increase consistency in the review process, (2) reduce publication cycles, and (3) begin to roll back the length of articles.