Behavioral theory of the firm

Behavioral theory of the firm

A Behavioral Theory of the Firm (BTF) by Richard Cyert and Jim March is one of the most influential works in the field of management. Liu and Maslach have interviewed Jim March with questions collected from the community of management scholars to celebrate the 50th anniversary of BTF in 2013. In the latest issue of the Journal of Management Inquiry the interview got published in text format (Liu et al., 2015).

The interview can be downloaded here.