That’s Moving: Theories that Matter
In 1999, Karl E. Weick published a paper in Journal of Management Inquiry titled, “That’s Moving: Theories that Matter”. In the paper, Weick asks why some theories seems to matter more than others. Similar questions have been asked by others, but the explanation Weick provide us with is somewhat different. Whilst other explanations are related to our cognition (see e.g. Davis 1971), Weick argue that emotions are central to the explanation of why some ideas become powerful.
I hope you will enjoy the paper!
The full paper can be downloaded here.